CASECenter for Advanced Studies in Engineering

CASE: Center For Advanced Studies In Engineering

Bachelor in Business Administration

CASE BBA program aims at developing students’ intellectual ability, executive personality, and managerial skills through an appropriate blending of general business education, management skills, training and fitting industry exposure.

Our academic model has evolved over the years from our wide and rich experience. CASE has been a premiere educational institution producing world class engineers and managers through our B.Sc., Masters and Ph.D. programs in engineering and management. Many of CASE graduates hold leading positions in the national and international industry today.

Managers are the change agents who deliver organizational growth. For crafting the future managers, we are driven by the basic idea of learning triangle; the spirit of which is a strong partnership of faculty, students, and the industry (public, private organizations and entrepreneurial initiatives) as the three main players.

BBA Degree Requirement:

The BBA Program at CASE is a full-time four-year bachelors program, and is designed to make our students on top for the competitive world. It consists of 47 courses and 141 credit hours. Our BBA program is a blend of core courses, elective courses and courses from areas of specialization. In it we are giving students opportunity to choose seven courses by their choice from the area of their interest.

The BBA structure comprises of:

  • 38 core courses
  • 3 Elective courses
  • 4 courses from Areas of Specialization
  • 6 credit hours of Final Project
Students are also required to fulfill the following requirements for degree:
  • Business Internship: 6 - 8 weeks
  • Comprehensive examination: Evaluation is on the basis of pass/fail. There are no grading or marks for comprehensive examination.
Areas of Specialization
  • Marketing
  • Financial Management
  • Project Management
  • Human Resource Management
Elective Courses:

Besides the core course CASE is giving students liberty of choosing three courses from the area of elective as per their choice. Following is the list of elective courses.

  • Organizational Development
  • Small and Medium Enterprises Management
  • NGO’s Management
  • Economics Strategies of Pakistan
  • Managing International Trade and Investment
  • Banking Law and Practice
  • Competing and Winning through Customer Services
  • International Banking
  • Consumer Banking
  • Credit Analysis and Investment Banking
  • Banks Management
  • Events / Conferences Management
  • Entrepreneurial Finance
  • Entrepreneurial Marketing
  • Competing and Winning through Customer Services
  • Entrepreneurship in the Social Sector
  • Managing for Creativity
  • Legal Aspects of Management
  • Managing Change
  • Advanced Global Strategy
  • Competing through Business Models
  • Corporate Strategy
  • Strategies beyond the Market
  • Microeconomics of Competitiveness
  • Strategy and Technology
  • Coordinating and Managing Supply Chains
  • Managing Innovation and Product Development
  • Institutions, Macroeconomics, and the Global Economy
  • Hotel Services Marketing
Semester - I
Code Title Credit Hours (Theory-Lab-Credits)
SSC 1001a English Grammar and Composition 1 3-0-3
MIS 2001 IT for Business 2-1-3
SSC 1003 Psychology & Self Development 3-0-3
MTS 1001 Algebra / Calculus 3-0-3
MGT 2001 Principles of Management 3-0-3
ECO 1001 Principles of Microeconomics 3-0-3
 
Semester - II
Code Title Credit Hours
(Theory-Lab-Credits)
SSC 1001b English Grammar and Composition II 3-0-3
ACC 1001 Principles of Accounting 3-0-3
SSC 3001b Ideology of Pakistan 3-0-3
MTS 1002 Introduction to Statistics 3-0-3
ECO 1002 Principles of Macroeconomics 3-0-3
SSC 2003 Logic 3-0-3
 
Semester - III
Code Title Credit Hours
(Theory-Lab-Credits)
SSC 2001 Business Communication 3-0-3
ACC 2001 Principles of Financial Accounting 3-0-3
FIN 2001 Introduction to Business Finance 3-0-3
SSC 3001a Philosophy of Islam 3-0-3
MTS 1003 Business Mathematics 3-0-3
MKT 2001 Principles of Marketing 3-0-3
 
Semester - IV
Code Title Credit Hours
(Theory-Lab-Credits)
SSC 2002 Verbal and Presentation Skills 3-0-3
ACC 3001 Managerial Accounting 3-0-3
FIN 4001 Financial Management 3-0-3
MKT 4001 Marketing issues in Pakistan 3-0-3
HRM 4001 Human Resource Management 3-0-3
MTS 2001 Statistical Inference 2-1-3
 
Semester - V
Code Title Credit Hours
(Theory-Lab-Credits)
FIN 3001 Financial Institutions & Markets 3-0-3
MGT 3001 Production & Operations Management 3-0-3
MIS 1001 Management Information System 3-0-3
SSC 2004 Professional Ethics and Business 3-0-3
LAW 2001 Company Law / Corporate Law 3-0-3
MKT 4002 Marketing Strategies and Management 3-0-3
 
Semester - VI
Code Title Credit Hours
(Theory-Lab-Credits)
MGT 2002 Organizational Behavior 3-0-3
MIS 2002 System and Database management 2-1-3
MGT 3002 Research Methodology for Business / industry 3-0-3
- Elective 1 3-0-3
MGT 4202 International Business Management 3-0-3
SSC 1004 Sociology and Culture 3-0-3
 
Semester - VII
Code Title Credit Hours (Theory-Lab-Credits)
MGT 4203 Total Quality Management 3-0-3
- Elective 2 3-0-3
LAW 3001 Laws of Taxation 3-0-3
- AoS – 1 3-0-3
- AoS – 2 3-0-3
PGT 9000 Final Project (3 Credit Hours) 3
 
Semester - VIII
Code Title Credit Hours (Theory-Lab-Credits)
PGT 9000 Final Project 3
- Elective – 3 3-0-3
MGT 4201 Entrepreneurship 3-0-3
- AoS – 3 3-0-3
- AoS – 4 3-0-3
Click here for Detailed Curriculum