Skip Navigation Links Skip Navigation Links Skip Navigation Links Skip Navigation Links Skip Navigation Links Skip Navigation Links Skip Navigation Links  
Business Plan Competition

We have been encouraged by our recent performance at the Invent 2010 & 2011, a national level competition held under the auspices of the Society of Entrepreneurship-IBA Karachi. We at CASE and the CASE Business School (CBS) do sincerely believe that the way forward for the youth in Pakistan whether educating themselves in the social sciences or the engineering sciences is to embrace without hesitation the “mindset of an entrepreneur”. It is this quest which has largely influenced the thinking of our students on the Business Program and we went ahead after the blessings of our Trustees to launch “CASE/CBS Entrepreneurship Society” (CES). On the Business side and the Engineering side we have a strong belief that once a concept is drawn on paper it must transform itself into an actionable plan immediately, therefore, the idea of having the CASE Business Plan Competition (CBPC) under the overall umbrella of our institutions mega university event titled “The CASE Spark” to be held in April 2012.

The Business Plan Competition is for student created and managed ventures with a futuristic intent and expects of the budding entrepreneurs the following:

    That the students be driving force behind the new ventures.
    That they should have played the primary role in developing the Business Plan that will be presented.
    That they should manage the key management roles in the venture.
    That they will eventually put forth their own significant equity into the venture.

Eligibility, Team Size, and Registration

The competition is for students;

    Enrolled in 4th semester and beyond in BBA.
    MBA’s are an exception to the above condition.
The presenting team should include at least two students and not exceed five students.
Note: Universities may submit an unlimited number of entries, but typically, only one or two teams per school will be invited to compete. In the case of multiple entries from the same university, we will choose the team(s) to represent that university at the CASE Business Plan Competition.

Competition Format
  1. Five (5) working days prior to the competition, each team will provide full description of team lead and team members and will provide the executive summary via Email: or
  2. Guidelines for the executive summary are:

    Executive summaries must be limited to 2 pages of text (typed, 1.25 line spaced, minimum 12 font, and 1” margins on all sides.) The Executive Summary should include information on:
    • Company summary
    • Customer/market analysis (market size and potential market share)
    • Product or service description
    • Competitive differentiation
    • Management team and/or advisors, including relevant experience
    • Financial highlights
    • Status and offering of the company (how much investment you are seeking)

    In your executive summary, we expect you to convey:
    • The problem or need your company solves
    • The size of the accessible market & evidence that customers will buy your product/service
    • Your differentiation vs. competition and how you will sustain that
    • The experience of your management team and/or advisory boards
    • Time frames to achieve Break-even.
    • The amount of funding you are seeking
  3. On the first day of competition, there will be “TECH CHECK” to facilitate all participating teams.
  4. There will be a preparatory session on the first day. This will provide an opportunity for each team to present their elevator pitch and receive specific, team focused feedback from a select group of judges prior to the start of the competition.
  5. The first formal round of the competition will be held after lunch. All teams will present their Elevator Pitch before a full house. Please consider the following:
    • The Elevator Pitch is your business overview that you should be able to deliver powerfully and concisely to any investor who happens to ride the same elevator as you. The first impression is critical in capturing the attention of a potential investor or customer.
    • The elevator pitch should provide enough information to pique the interest of potential investors and strategic partners. It should provide a clear picture of the company and its solution. It should be delivered effectively and succinctly.
    • All Teams will compete in the Elevator Pitch Competition on the first day of competition.
    • Each team will be given a maximum of 60 seconds (excluding the scenario explanation, max. 3 minutes) to present its elevator pitch to the panel of judges. Based on the performance 10 teams will be selected for the final round.
    • Index cards or other notes will not be permitted for the Elevator Pitch Competition, as you would not expect to have the benefit of these notes in a real life situation.
    Note: This presentation will be given by one team member.
  6. Before closing on the first day, all qualifying teams will submit hardcopies of their business plan to the judges for review before the final round next day. For writing the Business Plan please consider the following:
    General Guidelines
    Written business plans are limited to 20-25 pages of text (typed, double-spaced, minimum 12 font, and 1” margins on all sides), and includes the executive summary and summary financial data. Detailed spreadsheets and appropriate appendices should follow the text portion of the plan but will be limited to 10 pages. Plans with fewer than 10 pages of appendices may not use the remaining pages to increase the size of their business plan beyond 20 pages. In total, the maximum number of pages is 30-35.
    Contents of the Written Business Plan
    Your business plan should include (max 20-25 pages)
    • Executive Summary
    • Product or service description
    • Customer/Market analysis (market size and potential market share)
    • Sales and Marketing Plan (how you will go-to-market)
    • Competitor Analysis (competitors and your competitive differentiation)
    • Management team and/or advisors, including relevant experience
    • Financial highlights (cash flow, income statement, & balance sheet)
    • Offering of the company (how much investment you are seeking, uses of funding, possible exits)
    Business Plan Financial Data
    Financial data should include a cash flow statement, income statement, and balance sheet for consecutive five years. This data should be included in a summarized fashion in the main section of the business plan. Include an explanation of the offering to investors indicating how much money is required, how it will be used, and the proposed structure of the deal, (i.e., stock, debentures, etc.) and possible exit strategies. Detailed financial data and tables should be included in the appendix.
    They should be included only when they support the findings, statements, and observations in the plan. Because of the number of teams in the competition, judges may not be able to read all the material in the appendices. Therefore, the text portion of the plan (max. 25 pages) must contain all pertinent information in a clear and concise manner. All appendices must fall within the 10 page limit; any pages over this limit will not be posted or otherwise provided to the judges.
  7. On the second day is the “Final Round” which will be executed on the following lines:
    The teams in the Finals will have 15 minutes to present, followed by a 5 minute question-and-answer session. There will only be 5 minutes between each presentation for teams to set-up their Presentations. For the Final Round, each team should be in position at least 15 minutes prior to their designated presentation times.